Talladega Superspeedway announced title sponsorship Wednesday for its Oct. 25 race in the Chase for the NASCAR Sprint Cup playoffs.
The 2.66-mile track and Camping World/Good Sam CEO Marcus Lemonis jointly announced that the sixth of 10 postseason races would be known as the CampingWorld.com 500. The deal revives an entitlement sponsorship that lasted from 2011-13 for the facility’s October event.
“We are glad to be back with Talladega Superspeedway, the most competitive track in all of NASCAR,” Lemonis said. “Not only will the CampingWorld.com 500 be one of the most exciting races of the season, it also gives us the platform to expose race fans to our broad selection of camping and tailgating products. Our company has a great appreciation of what Talladega is in the world of sports.”
Track chairman Grant Lynch said the partnership was a natural extension, owing to Talladega’s selected areas of free camping, which Lynch claims are the only such plots on the Sprint Cup circuit.
“The CampingWorld.com 500 will be extra special this year since it is the third and final race of the Chase for the NASCAR Sprint Cup‘s Contender Round in which the field of 12 drivers who have a shot at the title will be dwindled down to eight at the race’s conclusion,” Lynch said. “It’s going to be a great weekend.”
Brad Keselowski won last year’s October race at Talladega, converting in a must-win situation to avoid elimination.