Anheuser-Busch confirmed Tuesday that it will be shifting its brand on reigning Sprint Cup Champion Kevin Harvick‘s No. 4 Chevy from Budweiser to Busch for the 2016 season.
“NASCAR continues to be a priority platform for our beer portfolio,” said Lucas Herscovici, vice president of consumer connections at Anheuser-Busch. “We are committed to the sport of racing, the fans and the Stewart-Haas Racing team we support — specifically the No. 4 car of Kevin Harvick.
“To that point, and given we evaluate all of our sports properties on an annual basis, we will be shifting our brand equity in Harvick’s car and team from Budweiser to our Busch beer portfolio for the 2016 NASCAR season.
“The Busch brand is well positioned for this partnership given the brand’s storied history with the sport. We have a lot of exciting plans in development with SHR for 2016 and will share those details once finalized.”
Harvick’s Stewart-Haas Racing team similarly celebrated the decision to bring one of the sport’s iconic brands back to the spotlight.
“Anheuser-Busch and specifically the Budweiser team has been a valuable team partner for the No. 4 car driven by Kevin Harvick,” SHR Executive Vice President Brett Frood said.
“We’ve had tremendous successes with their logo donning our car and look for that to continue as we close out the 2015 racing season. With that said, we are excited to celebrate the Busch brand not only returning to NASCAR, but returning to the sport on our team.”
Busch beer was the longtime sponsor (1984-2007) of what is now called the XFINITY Series.