‘Driven To Thrive — to 95’ players can win VIP trip to Homestead-Miami
Leavine Family Racing partner Thrivent Financial launched an interactive game Monday that enters fans into a grand-prize drawing for a VIP trip for two to Ford Championship Weekend at Homestead-Miami Speedway while helping Habitat for Humanity with its mission to provide families decent places to live.
ThriventRacing.com takes fans behind the scenes with driver Michael McDowell and the No. 95 race team. Through Oct. 15, fans can play “Driven to Thrive — to 95” by uncovering nine tiles to reveal “hidden” game symbols. Match three symbols, and players can win No. 95 die-cast cars, branded koozies, autographed hero cards and all fans who play will automatically be entered into a drawing for a VIP trip to the season finale in Homestead, Florida.
Fans uncovering a special tile will unlock a donation to Habitat for Humanity by Thrivent from $1 to $95, and the company will donate $95,000 in total to Habitat.
“We created this idea as another way for NASCAR fans to have fun and interact with Thrivent Racing and Michael McDowell in a whole new way,” Craig Stacey, Thrivent Director of Marketing, said. “We’re providing exclusive content and games to fans so they can learn more about what our race team is all about. NASCAR fans get to feel good about doing it, too, because they’re also helping support Thrivent’s long-term commitment to Habitat for Humanity.”
Through Thrivent Builds, the company is the largest non-governmental supporter of Habitat for Humanity. The 10-year partnership has built or repaired more than 4,000 homes in the U.S. and abroad. Also, 4.4 million volunteer hours have been contributed by Thrivent Financial member volunteers through this program.
LFR and McDowell recently participated in a Thrivent Builds with Habitat for Humanity Repairs project in North Carolina alongside Thrivent Financial representatives and members.
“I’m really glad that Thrivent is able to bring what they do with Habitat to the NASCAR community,” McDowell said in a team release. “We really enjoyed being hands on and giving back at the Thrivent Builds event and I’m thrilled that we can bring a part of that to NASCAR fans who can help us donate $95,000 to this great cause and have a chance to attend the championship race weekend in Miami.”
Fans can get a bonus grand-prize entries by sharing a link to the game on social media, and in its second year in NASCAR, Thrivent has seen the efforts of the sport’s supporters spread the word about the company.
“In addition to the loyal NASCAR fans that have been supporting Thrivent since we entered the sport last summer with Leavine Family Racing and Michael McDowell, we hope to inspire the rest of the NASCAR community to learn more about Thrivent Financial and how they can support our team both on and off the track for the rest of the season,” Stacey said.
“Leavine Family Racing and Michael McDowell were involved with helping develop this Driven to Thrive online game for NASCAR fans. As with everything we do with Leavine Family Racing and McDowell, it was a team effort focused on creating an experience that gives back to our fans and the community at the same time.”
Race fans can like or follow Thrivent Racing on Facebook (facebook.com/ThriventRacing) and Twitter (@ThriventRacing) for the latest news, photos and videos from the team.