Coffee company’s sponsorship will start at second Pocono race
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FORT WORTH, Texas — Clint Bowyer is seemingly an endless bundle of energy, and his sponsors — including the newest one announced Friday at Texas Motor Speedway — reflect that. The Michael Waltrip Racing driver, who already boasts 5-hour Energy as his chief sponsor, is adding Maxwell House coffee to his lineup.
So yes, the fast-talking, one-liner spouting driver who blazed through the media center Thursday while the track live-streamed his quips on Periscope is sponsored by both a company that helps one wake up and another that helps keep one going.
“That’s the question, how can both of these companies be together on one race car, and it’s really simple,” Bowyer said Friday morning. “This very morning, for example, my 6-month-old son Cash was screaming literally every 45 minutes in the motorhome. You’ve only got 40 feet in the motorhome. You can’t go any farther. The rental car outside is the next place to sleep.
“So you need that Maxwell House coffee to help you wake up, then the 5-hour Energy to help you stay focused.”
Maxwell House will be the primary sponsor for four races on the No. 15 Toyota — at Pocono Raceway (second race), Watkins Glen, Martinsville Speedway and Texas Motor Speedway in the fall. It will also grace Michael Waltrip‘s car at Talladega Superspeedway in October, and again in the 2016 Daytona 500, giving the company six races of primary sponsorship.
Waltrip noted that Maxwell House was the co-primary sponsor of his No. 30 Pontiac back in 1990.
“Here we are 25 years later, and they’re coming back as a partner again,” Waltrip said. “… Clint and I are going to do everything we can to get the Maxwell House Toyota Camry in Victory Lane for them.”
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