‘Play It Safe’ campaign returns to the No. 34 Ford Fusion in 2015
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For the third consecutive season, CSX and Front Row Motorsports will team up to spread the railroad’s “Play It Safe” message. The company will ride along on Ragan’s Ford Fusion for eight NASCAR Sprint Cup Series races this season.
The familiar blue-and-yellow paint scheme will debut at Atlanta Motor Speedway (March 1, 1 p.m. ET, FOX). Other events include the April date at Bristol Motor Speedway, Fourth of July weekend at Daytona International Speedway and the Brickyard 400 at Indianapolis Motor Speedway.
“I’ve really enjoyed working with all the great people at CSX,” Ragan said in a team release. “I’ve gotten to visit some rail yards and meet the professionals who keep the trains moving and do it with safety as their top priority. We’re excited to keep spreading the message about playing it safe around trains and railroad tracks with our No. 34 CSX Ford program.”
The Jacksonville, Florida-based company works with Front Row’s NASCAR team to reach the Milennial generation of 18-to-34-year-old males, who are most likely to be involved crossing collisions or trespassing on tracks.
“If we save just one life, this program is well worth it,” CSX Global Director, Brand & Digital Media, John Claybrooks said in a team release. “There are a lot of parallels surrounding the importance of safety on the race track and around railroad tracks. The No. 34 Ford is a great partner communicating this message thoughtfully and creatively.”
Team owner Bob Jenkins is proud of how his team is the right fit for CSX’s needs.
“It will be great to have David and CSX teamed up once again in 2015,” Jenkins said. “They’ve done a lot of great work together, not just at the track, but in schools and rail yards talking with kids and CSX employees. We’re really proud of the platform that we’ve been able to offer to get their message out. It’s a great partner success story for our team.”