Unparalleled tool technology innovator joins family of official NASCAR partners
RELATED: NASCAR Official Release
From the high-pressure stakes in the garage to split-second decisions on pit road, NASCAR teams are driven by the most skilled pit crew members and technicians in the motorsports industry. Today, the unveiling of a new partnership will welcome a staple in the garage for more than 50 years to the family of Official NASCAR Partners.
NASCAR and Ingersoll Rand, a global leader in reliable and innovative power tools, announced a multi-year partnership designating Ingersoll Rand as the “Official Power Tools of NASCAR.” The agreement also designates Ingersoll Rand as an Official Partner of the International Motorsports Association (IMSA) and as a contingency sponsor in the NASCAR Sprint Cup Series and NASCAR Touring & Weekly Series.
Ingersoll Rand’s power tools revolutionized NASCAR pit stop tire changes at their introduction to the sport in 1959, and the company quickly became a familiar sight in the garage selling and servicing the tools for peak performance.
“Ingersoll Rand has been rooted in racing for decades and this renewed relationship celebrates the tireless work of pit crew mechanics and passionate race fans across all levels of racing,” said John Evans, president of power tools at Ingersoll Rand.
“We know how important tool performance is in racing – if your tools perform, your vehicle performs. We are now putting high -performance Ingersoll Rand tools into the hands of the best auto technicians in the world while engaging fans who have a passion for cars.”
In 1995, Ingersoll Rand was made famous in the garage when Jeff Gordon and then crew chief Ray Evernham’s “Rainbow Warriors” pit crew had a series of unmatched victories, rooted in spectacular pit road performances.
Evernham helped Ingersoll Rand in 1998 introduce the latest generation of pit stop tire changing tools, the Thunder Gun, to teams seeking more power, speed and durability under pressure, which is still used today and offers the highest performance.
“Ingersoll Rand, a global brand that has a rich history in NASCAR, understands how to utilize our sport to effectively connect with the racing community,” said Jim O’Connell, chief sales officer, NASCAR. “The new partnership reinforces their desire to engage fans across all levels of our sport and we are proud to welcome them to our family of Official NASCAR Partners.”
As part of Ingersoll Rand’s official partnership with NASCAR, the company will be at the track each weekend providing expert tool support, service, new tool demonstrations for pit crews and will offer fans the opportunity to try tools first hand. Additionally, Ingersoll Rand will launch its Home Tracks Text-to-Win contest for fans at tracks throughout the season. Fans will have opportunities to win Ingersoll Rand prize packs and meet-and-greets with pit crews and other high-profile racing personalities.