Ty Dillon to make Daytona 500 debut

Dillon, who competes full-time in the NASCAR XFINITY Series for Richard Childress Racing, will carry sponsorship from Cheerios and Kroger. General Mills, which continued a six-year partnership with RCR, also backs brother Austin Dillon‘s Sprint Cup entries through its cereal brands.

“The Daytona 500 is a major step in Ty’s career and it’s terrific to have General Mills as a big part of this monumental race,” said team owner Richard Childress, Dillon’s grandfather. “General Mills has such a great history in NASCAR and we are proud to feature the Cheerios colors on Ty’s race car for the Daytona 500 and the millions of NASCAR fans who will be watching. We hope to bring Cheerios a victory.”

Dillon, 22, ran the first two NASCAR Sprint Cup Series races of his career last season in the No. 33. He registered a best finish of 25th in his Labor Day weekend debut at Atlanta Motor Speedway for Circle Sport, a Childress-affiliated team owned by Joe Falk.

Dillon is a three-time winner in the NASCAR Camping World Truck Series and a one-time winner in the Nationwide Series, which will gain entitlement sponsorship from XFINITY starting in 2015. Dillon wound up fifth in the season-long Nationwide standings last year with his breakthrough victory coming at historic Indianapolis Motor Speedway in July.

Cheerios to sponsor @TyDillon in the 2015 Daytona 500 http://t.co/nqaGAJGF1V #nascar pic.twitter.com/xQBVLKAbTd

— General Mills (@GeneralMills) December 9, 2014

Lights, camera, @Cheerios pic.twitter.com/CZU9PhUi8A

— RCR (@RCRracing) December 10, 2014

Guess who’s running the #Daytona500. #Cheerios #Kroger http://t.co/xdAsuq3UjO https://t.co/1mGMdfUdOX

— RCR (@RCRracing) December 9, 2014

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