CMS, Blue Cross and Blue Shield of North Carolina team up
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The Nationwide Series race at Charlotte Motor Speedway this month now has a name: the Drive for the Cure 300 Presented by Blue Cross and Blue Shield of North Carolina, the speedway announced Wednesday in conjuction with BCBS. The agreement includes a three-year sponsorship of the race.
The announcement was made during a press event at the speedway where officials were joined by up to 100 breast cancer survivors to kick off National Breast Cancer Awareness Month by painting the pit road wall pink. The partnership is aimed at raising awareness of breast cancer prevention, detection and treatment.
“We are proud to partner with the official health insurance company of Charlotte Motor Speedway, Blue Cross and Blue Shield of North Carolina, ” Marcus Smith, president and general manager of Charlotte Motor Speedway said in a statement. “At the core of both of our companies is a commitment to providing an unparalleled customer experience. We are eager to get to work raising awareness about breast cancer and creating an unforgettable race day experience for fans.”
The Drive for the Cure 300 is the 30th Nationwide Series race of the season and will air on ESPN2 on Friday, October 10.
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