NASCAR XFINITY Series mark unveiled

Creatively aligned, and in a similar genre, to the other NASCAR national series marks

RELATED: NASCAR announces XFINITY entitlement sponsorship

NASCAR announced last month that beginning in 2015 Comcast’s XFINITY brand will be the title sponsor for what is currently known as the NASCAR Nationwide Series. In preparation for the transition, planning has already begun with XFINITY in what will be an ongoing process in the coming weeks and months to be ready for January 1, 2015, when XFINITY officially takes the reins of the entitlement.

An integral part to that transition is the development of the official NASCAR XFINITY Series mark, which makes its debut today. The NASCAR XFINITY Series mark is creatively aligned, and in a similar genre, to the other NASCAR national series marks. It is being provided by NASCAR in advance solely for the purpose of allowing teams and tracks to prepare for integration of NASCAR XFINITY Series marks for the 2015 season (i.e. uniform production, paint scheme design, promotional materials, etc.)

Fans will see the new NASCAR XFINITY Series mark in the same places as they see the NASCAR Nationwide Series marks, including NASCAR XFINITY Series racecar windshields, NASCAR XFINITY Series officials’ and drivers’ uniforms, haulers, pace cars, headsets, grass stencils, banners / flags, credentials / hard cards, Victory Lane accessories, websites, media guides, schedules, souvenir programs, tickets, and the NASCAR XFINITY Series championship trophy.

XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. Comcast serves business and residential customers in 39 states and Washington, D.C.

What will soon be known as the NASCAR XFINITY Series is the property where names are made and is like nothing else in major pro sports. It features NASCAR’s most talented young drivers regularly competing side-by-side against NASCAR’s finest and brightest stars. It races in some of the nation’s largest markets (Chicago, Los Angeles, Miami) and at the sport’s biggest and most iconic tracks (Daytona International Speedway, Atlanta Motor Speedway, Charlotte Motor Speedway, Darlington Raceway, Talladega Superspeedway, Indianapolis Motor Speedway).

Nationwide remains the series entitlement partner through December 31, 2014, and continues on as an Official NASCAR Partner and Sprint Cup team sponsor for years to come.

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