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October 23, 2014

Sponsor extends relationship with Keselowski, Penske


Wurth Group to serve as primary sponsor for three Sprint Cup races on No. 2 Ford

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Brad Keselowski will have a familiar primary sponsor back in the Sprint Cup Series next season. Team Penske announced on Thursday that it reached a multiyear extension deal with the Wurth Group to continue as a partner in the sport’s top series.

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Under the agreement, Wurth will serve as a primary sponsor for three races on No. 2 Ford. Wurth will also serve as an associate sponsor for the balance of the season.

Wurth initially joined up with Penske for the 2012 Nationwide Series season, but entered into the Sprint Cup Series this year with Keselowski and the No. 2 car. To date, Wurth has been the primary sponsor for four points races this season for Keselowski.

“It has been great to have Wurth on board the No. 2 Ford this year,” Keselowski said in a team release. “One of the things that stands out about our relationship with Wurth is that not only do I see their name and colors on our cars — I see their products being put to good use in our race shop. I think that says a lot about our relationship and they have been a big part of our success this season.”

Last year, MillerCoors and Penske announced a multiyear agreement for Miller Lite to continue its primary sponsorship on the No. 2 Ford as well.

Keselowski won the Contender Round finale at Talladega Superspeedway to advance to the Eliminator Round in the Chase for the NASCAR Sprint Cup.

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