BK Racing names sponsor for Cole Whitt's ride

“I am thrilled to have Speed Stick® GEAR™ back aboard the No. 26 for six races this season and for the rest of the season as an associate sponsor,” said Whitt. “Their support is especially meaningful since I continue to be a loyal user of Speed Stick® GEAR™ and their support inspires me to gear up for every single race to do my very best.”

In addition to this weekend’s race, the sponsor will adorn the No. 26 Toyota at Michigan International Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, Texas Motor Speedway and Homestead-Miami Speedway. Show car and driver appearances in each race market are included as part of the sponsorship, which also will include associate sponsor of the No. 26 for the remainder of the 2014 NASCAR season.

“Speed Stick® GEAR™ provides the No. 26 team with an anchor sponsor to help us advance our level of performance the rest of the season,” said Anthony Marlowe who is a co-owner of BK Racing. “I’m looking forward to seeing Cole Whitt and the No. 26 Speed Stick® GEAR™ Toyota competing on the greatest stage in all of motorsports.”

Whitt is one of seven rookies competing in the NASCAR Sunoco Rookie of the Year class, which is considered one of the deepest and most competitive in the history of the award.

“We love this sport and Cole Whitt and are proud to once again be supporting him and BK Racing,” said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Cole, BK Racing and NASCAR align perfectly with our brand — we are excited to further extend the partnership.”

MORE: