Atlanta Motor Speedway, Charlotte Motor Speedway and Chicagoland Speedway host fourth consecutive season
Coca-Cola, which has been involved in stock car racing for over 50 years and has been the official sparkling beverage of NASCAR since 1998, brought families together and brought fans closer to the stars of the sport this summer with three Coca-Cola Family Track Walks.
In its fourth consecutive year, the Coca-Cola Family Track Walks program provided thousands of fans with the chance to get out and get active by taking a lap of their own with their favorite drivers — on foot.
Fans got moving at three legendary tracks this year. Before the Coca-Cola 600 at Charlotte Motor Speedway, the Coca-Cola Family Track Walk included access to an exclusive iHeartRadio Coca-Cola Open For Summer Concert featuring country superstar and All-Star Celebrity Apprentice winner, Trace Adkins, as well as Josh Thompson.
Over Labor Day weekend, Atlanta Motor Speedway hosted the second Coca-Cola Family Track Walk, and Chicagoland Speedway kicked off the Chase for the NASCAR Sprint Cup with the third and final event of the year.
During each Coca-Cola Family Track Walk, fans enjoyed entertainment including games, music and Q&A sessions with drivers. All events were free to ticket and credential holders for the corresponding race weekend.
“Coca-Cola Family Track Walks are a great way to participate in some active family fun this racing season. We’re excited to give fans amazing access to some of their favorite drivers and a unique vantage point from the actual track,” said Andy McMillin, vice president, Coca-Cola North America Group. “It’s a program that truly embodies the Coca-Cola values by providing fans with fun, optimism and delicious refreshment — and, just like our new ‘Get The Ball Rolling’ initiative, Coca-Cola Family Track Walks encourages active, healthy living, education and family togetherness.”
Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family — a group of top drivers that includes Greg Biffle, Denny Hamlin, Joey Logano, Ryan Newman, Tony Stewart, Danica Patrick, Jeff Burton, Dale Jarrett, Ned Jarrett, Bobby Labonte, Kyle Petty, Elliott Sadler and Darrell Wallace, Jr.
For 127 years Coca-Cola has brought people and communities together. Today, that tradition continues through the company’s support of programs to promote energy balance and encourage active, healthy living. Through collaborative partnerships and programs, Coca-Cola is delivering more beverage choices, calorie information and physical activity opportunities than ever before.
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