AutoTrader.com on board as primary sponsor for July race at Loudon
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Joey Logano and Team Penske have added a new sponsor in AutoTrader.com, the team announced in a release Thursday.
AutoTrader.com will serve as the No. 22 Ford Fusion’s primary sponsor for the July 13 race at New Hampshire Motor Speedway. The company will also be a season-long associate sponsor for the No. 22 team and has inked a multiyear agreement.
Here’s a look at the paint scheme.
Hey @JoeyLogano, we think you & No. 22 #FordFusion will look great in orange. Welcome to the fam! cc @Team_Penske pic.twitter.com/i8dFAvqxeA
— AutoTrader_com (@AutoTrader_com) February 13, 2014
“We are thrilled to welcome AutoTrader.com to Team Penske and into our NASCAR racing program,” team owner Roger Penske said in a release. “AutoTrader.com is one of the most popular online situations for buying and selling new and used vehicles. Over the last several years we have developed an outstanding partnership with them through Penske Automotive Group, our automotive dealership business. We believe that this racing relationship will help build additional value for the AutoTrader.com brand.”
AutoTrader.com’s branding will be displayed on the rear quarter panel of Logano’s NASCAR Sprint Cup Series car this season.
“I’ve already had the chance to meet with the folks from AutoTrader.com and they are really excited about getting involved with Team Penske and we are happy to have them on board,” Logano said. “It will be great to have them on the car at New Hampshire, a place which is really special to me. It’s my home track, where I saw my first Sprint Cup Series race as a kid, where I made my first start in the Cup Series and where I won my first race. So I’m really looking forward to that race in July and trying to get AutoTrader.com into Victory Lane.”
Last season, Logano’s first with Penske, he finished eighth in the final standings in the Chase for the NASCAR Sprint Cup. Making the Chase was a first for Logano, who also collected a win and two poles on the season.
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