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Cup race sponsor named for Atlanta

Labor Day Weekend race will be the Oral-B USA 500

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Only 16 drivers will have a chance to brush with destiny once the Chase for the Sprint Cup field locks in early September, but they’ll have a chance to brush something else a week prior at Atlanta Motor Speedway — their teeth.

Oral-B has been named the title sponsor of the NASCAR Sprint Cup Series race on Aug. 31 at the 1.5-mile facility and the event will be named the Oral-B USA 500.


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The Oral-B USA 500 will cap the Labor Day Weekend races at AMS, including the Great Clips 300 to benefit Feed the Children, the Nationwide Series event scheduled for Aug 30. The Oral-B USA 500 is the second to last race before the Chase for the Sprint Cup begins, offering drivers one of two last opportunities to secure a win and lock up a berth in the Chase.

"We are thrilled to welcome Oral-B to the Atlanta Motor Speedway family of business partners," said Ed Clark, president of Atlanta Motor Speedway in a track release. "Labor Day weekend is a great opportunity to highlight American workers and showcase an all-American brand which has remained committed to the American worker for more than 50 years."

Oral-B decided to sponsor the Labor Day Weekend race as a celebration of its commitment to supporting American jobs. Opened in 1958, the Oral-B Iowa City plant remains the largest toothbrush factory in the world, where more than 470 employees make 1 million manual toothbrushes every day that engineer healthier smiles.

Fans are encouraged to support the effort by joining the #OralBUSA conversation.


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