RFR reveals multiyear sponsorship deal

In 29 starts this season, Reed recorded his best finish (fourth) in July at Daytona International Speedway. He made six starts a year ago before competing full-time.

Lilly and the ADA are more than just sponsors for Reed, who was diagnosed with Type 1 Diabetes in 2011.

“I am very excited for the opportunity to move forward and expand the (Drive to Stop Diabetes) program,” Reed said. “As someone who was diagnosed and told that my dream of being a professional driver was over, I personally understand the importance of education and awareness as well as tapping into resources to manage my diabetes.

“With so many people living with or at risk for diabetes, it is so important that we continue to educate people about how to get out ahead of it and live with this disease.”

For select events throughout the 2014 season, the name of a “guest” diagnosed with diabetes has been featured on the passenger side window of Reed’s No. 16 Mustang.

The Drive to Stop Diabetes program “has been a tremendous success for the association, and we’re excited for what the future holds for this partnership moving into the second year,” Suzanne Berry, interim chief executive officer of the ADA, said.

“Ryan’s voice and passion for educating and inspiring all people who are affected by diabetes has accelerated the program beyond our expectations.”

Roush Fenway Racing fields three Sprint Cup Series teams with drivers Greg Biffle, Carl Edwards and Ricky Stenhouse Jr. Its Nationwide Series lineup consists of Reed, Chris Buescher and Trevor Bayne.

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