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January 13, 2015

Danica Patrick gets new sponsor, paint scheme


TaxACT to serve as co-primary in Sprint Unlimited, primary at Martinsville

RELATED: See the 2015 paint schemes for SHR

Danica Patrick is off to a busy 2015. Last week, her crew chief was revealed for the season.

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On Tuesday, she got a new co-primary sponsor for the Sprint Unlimited on Valentine’s Day at Daytona International Speedway and a primary sponsor for the NASCAR Sprint Cup Series race on March 29 at Martinsville Speedway.

TaxACT, a tax preparation solutions company, will partner with Stewart-Haas Racing on Patrick’s No. 10 Chevrolet SS. The company will share the car with GoDaddy at the season-opening race on Feb. 14 at the World Center of Racing. It will also appear on the C-Post for the 57th running of the Daytona 500 on Feb. 22. For the March 27-29 race weekend at Martinsville, TaxACT will be the sole primary sponsor of the car.

“TaxACT’s sponsorship of our race team will span the height of tax season for most people,” Patrick said. “It’s a great way to promote a terrific product.

“I always give credit to my team on the racetrack, but in this case it was off the track where my team shined. Stewart-Haas Racing approached TaxACT after cross-referencing the company and its culture with NASCAR fans. It was an ideal fit.”

Fans can also participate by entering the TaxACT Fast Cars, Fast Refunds Sweepstakes, which will end Feb. 8, for a behind-the-scenes, VIP experience with Patrick at the Daytona 500.

“The speed, passion and determination that embodies NASCAR aligns with our approach to business, and when Stewart-Haas Racing brought the opportunity for TaxACT to partner with Danica Patrick, we jumped at it,” JoAnn Kintzel, TaxACT president said.

Last week, Patrick’s interim crew chief at the end of 2014, Daniel Knost, was named her full-time pit boss for 2015.

Here’s a look at the TaxACT paint schemes:

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