Snap Fitness to serve as primary sponsor for five races in 2015
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Landon Cassill will return to Hillman-Circle Sport in the NASCAR Sprint Cup Series in 2015, and he’ll be back behind the wheel of the No. 40 Snap Fitness Chevrolet SS.
Cassill will not only represent “America’s Fitness Brand” on the track this year. He’s also training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria.
“I would not be the caliber of athlete I am without Snap Fitness,” Cassill said in a team release. “The training I’ve done at Snap Fitness has truly transformed my lifestyle and helped my endurance behind the wheel.”
The company will be a primary sponsor for five races, starting in March at Atlanta Motor Speedway. At Charlotte Motor Speedway in May, it will be on board for the NASCAR Sprint All-Star Race and the Coca-Cola 600. In August, Snap Fitness will adorn the No. 40 at Michigan International Speedway. When the Bojangles’ Southern 500 returns to Labor Day weekend at Darlington Raceway, the sponsor will ride along.
“The exposure we garnered last year with NASCAR was astounding,” Steele Smiley, chief officer responsible for brand strategy, said in a team release. “Aligning America’s Fitness Brand with one of the most popular sports in the U.S. was a complete triumph and total game-changer.”
In 2014, Cassill ran 34 of the 36 points race, earning his first career top-five finish in NASCAR’s premier series at Talladega Superspeedway in October.