‘Racebuddy’ kicks off at 2015 Sprint Unlimited race
DAYTONA BEACH, Fla. (Feb. 11, 2015) – As part of its landmark 10-year media partnership with FOX Sports, NASCAR® will give fans aiming to kick their viewing experience into high gear access to RaceBuddyTM – a digital video complement to the race broadcast – throughout the entire 2015 NASCAR Sprint Cup SeriesTM season for the first time. Offering viewers multiple live in-car HD camera angles to choose between, RaceBuddy puts fans in control of the action on their computer, tablet or mobile device.
RaceBuddy launches the 2015 season with the Sprint Unlimited on Saturday, February 14 at 8:00 p.m. ET and will be available for the first time ever during the DAYTONA 500® on Sunday, February 22 at 1:00 p.m. ET, both of which are broadcast live on FOX, MRN Radio and SiriusXM NASCAR Radio. In addition to every NASCAR Sprint Cup Series race, fans will also have access to RaceBuddy for most NASCAR XFINITY SeriesTM races in 2015. NASCAR XFINITY Series on RaceBuddy is presented exclusively by XFINITY®.
In addition to the multiple live in-car HD camera views, RaceBuddy – available for free at NASCAR.com® and to subscribers of the NASCAR Mobile AppTM – offers a live leaderboard, real-time race data and live chat capabilities, making it the ultimate complement to FOX and NBC race broadcasts. Fans can access RaceBuddy at www.nascar.com/racebuddy.
"RaceBuddy is a great example of the unique content and user experiences available to fans across our digital properties," said Colin Smith, vice president of NASCAR Digital Media. "Expanding RaceBuddy’s availability to include the entire NASCAR Sprint Cup Series season is just one of many enhancements fans can expect at NASCAR.com and on the NASCAR mobile apps in 2015."
The 2015 season marks the third full year of NASCAR managing its digital rights in-house. The implementation and improvement of products such as RaceBuddy, along with an increase of exclusive and live content, led to NASCAR digital platform’s landmark year in 2014. NASCAR.com, NASCAR mobile web and the NASCAR Mobile App tallied over one billion aggregate page views in 2014, a 45 percent year-over-year increase in engagement on the platform, according to data from Adobe Omniture SiteCatalyst.
"The partnership between FOX Sports and NASCAR.com is a natural collaboration between two of the top brands in the sport,” said Pete Vlastelica, FOX Sports EVP, Digital. “It matches the official league Web site with the definitive and long-standing NASCAR broadcast partner to offer fans an even richer online video experience for our races on FOX Sports."
The 2015 NASCAR Sprint Cup Series regular season will kick off with the 57th running of the DAYTONA 500® on Sunday, Feb. 22 at Daytona International Speedway®. The Great American Race® will be broadcast live at 1 p.m. ET on FOX, Motor Racing Network Radio and SiriusXM NASCAR Radio, with additional coverage on NASCAR.com and FOX Sports GO, the app that provides live streaming video of FOX Sports content.