Fans can gear up! Official Daytona 500 champion merchandise available
Play: NASCAR Fantasy Live
The checkered flag has waved on “The Great American Race” and the 2015 Daytona 500 Champion has been crowned, with an Official Daytona 500 Champion hat made by New Era.
For the first time ever, fans in attendance at the Daytona 500 were able to purchase the 2015 Official Daytona 500 Champion hat on-site, right after the race concluded. Thanks to New Era’s heat seal technology, the brand was able to produce custom champion hats on-site, at a clip of four hats per minute. Hats are available now for fans to purchase online at NASCAR.com Superstore.
New Era jumped into the licensed merchandise world of NASCAR after its Victory Lane “debut” with Dale Earnhardt Jr. following his historic second Daytona 500 win last year. The cap’s popularity was instant, as fans immediately expressed their interest after Earnhardt Jr. posted his first ever tweet with a picture of himself wearing his New Era hat.
Tonight seemed like as good a night as any to join Twitter. How is everyone doin? #2XDaytona500Champ pic.twitter.com/4k4JVA7fG9
— Dale Earnhardt Jr. (@DaleJr) February 24, 2014
If you were wondering how to join the celebration, visit the NASCAR.com Superstore for an extensive selection of 2015 Official Daytona 500 Champion’s gear, including official and licensed gear from all your favorite drivers and teams.
Click here to buy Joey Logano Daytona 500 Champion merchandise.
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