Project completion set for 2016; Chevrolet official partner of Daytona 500
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DAYTONA BEACH, Fla. — Two American racing icons have further cemented a long relationship with one another as Daytona International Speedway formally welcomed Chevrolet as a long-term partner in the Daytona Rising redevelopment project.
The announcement was made Wednesday at the speedway, which is undergoing a $400 million makeover. The partnership includes naming rights for Chevrolet on one of the speedway’s five fan “injectors” — a massive 20,000 square foot entry area spanning four concourse levels where Chevrolet will be able to place fan engagement activities, and new vehicle displays.
Additionally Chevrolet will have branding rights on one of the track’s new football field-sized “neighborhoods” adjacent to the injector. The neighborhoods — located throughout the new front stretch — will feature multiple large video screens, WiFi access and retail and dining areas.
“Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at the ‘The World Center of Racing’ by partnering with International Speedway Corporation, Daytona International Speedway and the Daytona Rising project,” said the President of General Motors North America Alan Batey.
International Speedway Corporation CEO Lesa France Kennedy spoke at the announcement, also stressing the strong history-rich bond between the companies.
“Chevrolet has been an integral part of the ISC family for many years, and we look forward to continuing our strong relationship,” Kennedy said.
In addition to the naming rights on the speedway, Chevrolet will receive official pace car rights in select years and serve as an official partner of the Daytona 500.
This week’s news comes as the facility prepares to host the July 5 Coke Zero 400 NASCAR Sprint Cup race. The Daytona Rising project is on scheduled to be completed in time for the 2016 Daytona Speedweeks.