TALLADEGA, Ala. — Country music superstars Eric Church, Blake Shelton, Toby Keith and Kid Rock will headline the first annual Dega Jam music festival, officials announced in a press conference Sunday at Talladega Superspeedway. The festival will take place at Talladega July 1-3, 2016.
“We’ve heard that Talladega Superspeedway is the biggest and baddest track of them all,” said Quint Davis, producer/director of Dega Jam. “If we’re going to come here with a country music festival, it better be the biggest and the baddest of them all.”
In addition to the headliners, the extensive festival lineup features 45 groups and artists. There will be 15 bands on three stages per day during the weekend, with Hank Williams Jr., Lynyrd Skynyrd, Billy Currington, Lee Brice, Martina McBride and Sara Evans also among playing.
“If you think about that line-up, and you’re picking a place in the southeastern United States that could host a whole bunch of people, and there just happened to be a little short track down in Alabama that’s got about 2,700 acres of useable land … we can handle bigger crowds than probably any other facility because we have all that land,” said Grant Lynch, chairman of Talladega Superspeedway. “Virtually, we have unlimited camping, that’s going to be a big part of this festival.”
“… I think it’s a perfect fit for a race track to serve in this role. Quint and his team are going to be the best partners we could have reached out to.”
Tickets and VIP packages are available for purchase now, with early-bird weekend passes offered for a limited time. Visit DegaJam.com to purchase tickets, view the full line-up and learn more about the weekend.