The sponsorship is for nine races this season including the season-opening Daytona 500. This is a reunion of sorts for the company and Truex, whose relationship with Bass Pro Shops dates back to his time running in the NASCAR XFINITY Series as well as the NASCAR Sprint Cup Series with Dale Earnhardt, Inc. and Earnhardt Ganassi Racing (2004-09).
“It’s nice to have Bass Pro Shops back on my race car,” Truex said Tuesday afternoon. “In addition to my passion for fishing, hunting and the outdoors, Bass Pro Shops founder Johnny Morris is a personal friend and a hunting buddy. With our manufacturer changing to Toyota, our Furniture Row Racing team is positioned to take both companies to Victory Lane and contend for the 2016 NASCAR Sprint Cup Series championship.”
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“We are thrilled to continue our longstanding relationship with Martin Truex Jr. — a passionate driver and outdoor lover — while further aligning with our friends at Toyota,” said Johnny Morris, founder of Bass Pro Shops. “NASCAR is an excellent platform for Bass Pro Shops and we are pleased to continue our strong alignments with Tony Stewart, Ty Dillon and Jamie McMurray.”
The added sponsor is not the only change for the single-car team based out of Denver, Colorado, in 2016. Last September, Furniture Row Racing announced it was moving to Toyota as its manufacturer and would have a technical alliance with fellow Toyota organization Joe Gibbs Racing.
Truex made the Championship 4 on the heels of his strongest Sprint Cup season to date in 2015. The 35-year-old driver won the June race at Pocono Raceway and recorded a career-best eight top fives and 22 top 10s en route to a fourth-place finish in the standings. The 2016 campaign marks his third season with the team.