RELATED: Darlington’s throwback weekend | Track wins Myers Brothers Award
Darlington Raceway‘s Bojangles’ Southern 500 will compete with, among others, Super Bowl 50 for Sports Event of the Year after the SportsBusiness Journal and SportsBusiness Daily announced nominations for their ninth annual Sports Business Awards, scheduled for May 18 in New York City.
Darlington, with its popular throwback theme that earned the track the National Motorsports Press Association’s 2015 Myers Brothers Award, will take on the Belmont Stakes, the FIFA Women’s World Cup Final, Super Bowl 50 and Mayweather vs. Pacquiao for the honor of being named SBJ/SBD’s top sports event in 2015.
“We’re so appreciative that the SportsBusiness Journal and SportsBusiness Daily are recognizing our efforts with a Sports Event of the Year award nomination,” Darlington Raceway President Chip Wile said in a track press release. “It has been a truly collaborative effort from all stakeholders in the sport that made this campaign possible and we can’t thank them enough for their efforts.”
Darlington’s throwback campaign was marked as a celebration of the early 1970s (1970-74), complete with drivers and crews donning throwback gear and cars featuring throwback paint schemes. The track will continue its celebration of throwbacks in 2016 by highlighting the 1975-84 era.
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Darlington wasn’t alone in NASCAR among nominees for the Sports Business Awards. Also receiving nominations were: NASCAR (Sports League), Brian France (Sports Executive), Daytona International Speedway (Sports Facility) and Dale Earnhardt Jr. (Best in Sports Social Media).