Los Angeles, Calif. — Los Angeles-based Lucky Brand, America’s premier denim and lifestyle brand, has teamed up with NASCAR to create vintage inspired T-shirts. The NASCAR-licensed Lucky Brand tees evoke a feeling of authentic, all-American spirit — true to both Lucky Brand and NASCAR’s rich heritage. The initial line of signature men’s retro graphic tees will be a nod to NASCAR’s bold roots and the era that established them as the No. 1 form of motorsports in the United States.
To celebrate, Lucky Brand and NASCAR are giving one Lucky customer a limited edition VIP trip to the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race on July 2, 2016 at Daytona International Speedway. This race, historically known as the Firecracker 400, is one of the featured graphics of the collection and takes place during the Fourth of July weekend. Enter online at www.luckybrand.com starting on April 8, 2016.
Established in 1990 Lucky Brand is globally a recognized lifestyle and apparel retailer dedicated to making superior products. The Lucky Brand and NASCAR collaboration is a great example of two world-class brands working together to bring top quality products and value to consumers and fans.
The introductory collection will be available at Lucky Brand stores on March 24, and online at luckybrand.com on April 8, priced at $39.50 each.