JR Motorsports and Dale’s Pale Ale have extended their sponsorship arrangement according to the NASCAR XFINITY Series organization, a move that will include primary branding of the group’s No. 88 entry for three races in 2016-2017.
Terms of the multi-year agreement were not announced.
Regan Smith, who competed for JRM full-time from 2013-2015 and currently wheels the No. 7 Tommy Baldwin Racing ride in the Sprint Cup Series, will return to the JRM organization for the Aug. 19 XFINITY event at Bristol Motor Speedway, the first of three races when the No. 88 entry will feature Dale’s Pale Ale as primary sponsor.
Officials have not announced the two remaining events, or the driver or drivers, in which Dale’s Pale Ale will be featured.
The craft beer, a product of Oskar Blues Brewery, served as primary sponsor for one event with JRM last season.
Dale’s Pale Ale will also serve as an associate sponsor on the JRM No. 1 entry driver by Elliott Sadler for the remainder of the 2016 season.
Kelley Earnhardt Miller, JRM general manager, said the partnership with the craft brewery has been “fun and rewarding.”
“For us, there is nothing more fulfilling than renewing partners,” Earnhardt Miller said. “Dale’s Pale Ale has seen the value in sharing its product, and the craft beer revolution, with our many fans. We’re looking forward to building on that, both on and off the track.”
“We had a hell of a good time racing with JR Motorsports in 2015 and connecting with NASCAR fans over red, white and blue cans of Dale’s Pale Ale,” said Dale Katechis, founder of Oskar Blues.
“We like to buck convention and do things our way. We see a similar hard-working, hands-on, American-made attitude in JR Motorsports and NASCAR fans and we’re proud to be a multi-year sponsor of the iconic No. 88 Chevrolet.”
JRM fields three full-time entries in the XFINITY Series — the No. 1 of Sadler, the No. 7 with driver Justin Allgaier and the No. 88, which will feature several drivers sharing seat time throughout the season.