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BUY TICKETS: See the races at Kansas Speedway
Drivers, start your … virtual engines?
Kansas Speedway announced one of the more unique social strategy campaigns of the season this week with its #Virtual400, set to kick off Wednesday at 10 a.m. ET.
Sixteen of NASCAR’s top drivers will be powered by tweets and posts in a ‘race’ on Twitter and Facebook. Fans advance their drivers forward by posting on their social media accounts with unique hashtags, #KSS(driver number). For example, #KSS88 for Dale Earnhardt Jr.’s No. 88 Hendrick Motorsports Chevrolet.
Each original post counts toward distance on the virtual Kansas Speedway — click here to check it out.
Participating drivers are: Earnhardt, Kyle Larson, Kansas native Clint Bowyer, Kyle Busch, Kevin Harvick, Ryan Newman, Kasey Kahne, Kurt Busch, Jamie McMurray, Jimmie Johnson, Chase Elliott, Martin Truex Jr., Brad Keselowski, Joey Logano, Ryan Blaney and Trevor Bayne.
The first driver to complete 400 miles is the winner.
The best part? Fans who tweet with one of the driver hashtags and register on the website have a chance to win two tickets and two pre-race passes to the Go Bowling 400 at Kansas Speedway on May 13. The winner will be announced on Thursday.