TALLADEGA, Ala. — Martin Truex Jr.’s sponsorship for 2018 is set, and it’s full. All 36 races are accounted for, Furniture Row Racing owner Barney Visser, team president Joe Garone and Truex Jr. announced Sunday morning at Talladega Superspeedway before the Monster Energy NASCAR Cup Series playoff race (2 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio).
The highlight is a 30-race co-primary sponsorship with Bass Pro Shops and 5-hour Energy, authoring a new era of collaboration to the Denver-based team. In the spirit of the co-primary sponsorship, Bass Pro Shops and 5-hour Energy also are forming a business-to-business relationship.
Auto Owners Insurance will serve as primary sponsor on the No. 78 for the remaining six races on the 2018 Monster Energy Series schedule.
“This type of a co-primary sponsorship has been made a reality only because of the incredible cooperation between Johnny Morris and his Bass Pro team, along with Rise’ Meguiar and her 5-hour Energy team,” Furniture Row Racing team owner Barney Visser said in a team release. “It took a number of conversations and a spirit of partnership to make this happen and we thank Bass Pro Shops and 5-hour Energy for being open-minded to this concept.”
For 16 races in 2018, the No. 78 will have an orange-hued paint scheme that will feature Bass Pro Shops as the dominant brand on the hood and 5-hour Energy as the dominant brand on the side of the car.
For another 14 selective, the No. 78 will have a red-hued paint scheme that showcases 5-hour Energy as the dominant brand on the hood and Bass Pro Shops as the dominant brand on the sides.
The announcement brought a wide smile to Visser’s face. The team owner has built Furniture Row into a championship-caliber organization, often putting his own company (Furniture Row) on the car over the years.
“For me, it’s terrific,” Visser said. “You don’t see me dancing in the aisles, but inside I am. Martin has just delivered. It’s just been remarkable what he and the guys have been able to accomplish. So, we have to attribute it to that.”
Since a surprising run to the Championship 4 in 2015, Truex Jr. has been among the most dominant drivers in the sport. Over the past two seasons (66 races), he has 10 wins and 22 top-five finishes with more than 3,700 laps led.
“I am looking forward to continuing my association with Bass Pro Shops and my good friend Johnny Morris and building a bigger and stronger relationship with 5-hour Energy,” said Truex, the current series points leader and a guaranteed driver in the Round of 8 by virtue of his win at Charlotte. “The sponsorship package is a neat concept and it will be our responsibility to make sure we deliver both on and off the track for these highly-visible and successful companies.”