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January 18, 2018

Danica Patrick, GoDaddy back together for ‘Danica Double’

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Danica Patrick will carry familiar sponsorship for her two-race farewell in 2018, with longtime backer GoDaddy reuniting for her efforts in the Daytona 500 and Indianapolis 500.

The news was released Thursday morning by GoDaddy. It was first reported earlier Thursday by the Associated Press.

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Patrick, 35, was primarily sponsored by the Scottsdale, Arizona-based internet domain registrar for her first six seasons in NASCAR national series competition and her last two in the IndyCar ranks. During that span, Patrick was front and center for GoDaddy in its advertising, including a starring role in a record 13 commercials during the Super Bowl.

PHOTOS: Danica Patrick through the years

“This is definitely the way I want to finish my racing career – at these two iconic races, backed by my iconic, long-time sponsor,” Patrick said in a release provided by GoDaddy. “GoDaddy was there for me when my career was just really starting so it’s exciting to be getting back in the GoDaddy ‘green’ for my final two races. Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing.”

Patrick announced in November that the 2017 season would mark her last full-time campaign in the Monster Energy NASCAR Cup Series. In that same emotional news conference, Patrick also announced her intent to compete in both the Daytona 500 and the Indianapolis 500 this season.

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No details were released Thursday regarding potential team pairings for Patrick in those two crown-jewel events, but her regained sponsorship should help attract interest from ownership groups. She has competed six times in the Daytona 500 with a best finish of eighth (twice); she also won the pole position for the 2013 running. Patrick last competed in an IndyCar in 2011.

Patrick competed in NASCAR’s premier series for the last five seasons with Stewart-Haas Racing. Last September, Patrick announced she would part ways with SHR “due to a new sponsorship arrangement in 2018.”

She has since branched into several other careers and projects for her life after racing, including her own line of athletic apparel, a self-penned fitness book and ownership of a California vineyard.

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