Dale Earnhardt Jr.’s full-time Monster Energy NASCAR Cup Series career may have come to a close, but his longtime partnership with Nationwide Insurance isn’t going anywhere.
Nationwide announced Tuesday that Earnhardt will continue his role as a company spokesperson, a relationship that originated in 2008 — his first season with Hendrick Motorsports.
The multiyear personal services agreement not only entails the promotion of Nationwide’s products and services, but Earnhardt will also make appearances for the company at various national sales conferences and industry events.
“I’m excited to be continuing my partnership with Nationwide,” said Earnhardt in a company press release. “The relationship I have them is very special to me. They’ve been with me through most of my life — as a sponsor and also a company that I’ve come to depend upon to protect the many different aspects of my life. I’m proud to represent them and look forward to sharing my Nationwide experience with others for years to come.”
The company also noted they will continue to work alongside Earnhardt in his efforts to support Nationwide Children’s Hospital in Columbus, Ohio.
Nationwide will also serve as a primary sponsor on the No. 88 Hendrick Motorsports Chevrolet during the 2018 Monster Energy Series season, driven by Alex Bowman. Earnhardt and Bowman will come together for various social and media events in support of the primary sponsorship throughout the year.