Mobil 1 is again throwing its support behind Stewart-Haas Racing. Part of that includes the return of “Tiny” Kevin Harvick.
Harvick, who won Sunday at Atlanta Motor Speedway, will serve as the face of Mobil 1 Annual Protection motor oil marketing campaign once again. The company will appear on the hood for a total of 10 races in 2018, with every one of SHR’s four cars represented (Six times for Harvick’s No. 4, twice for Clint Bowyer’s No. 14 and once each for Kurt Busch’s No. 41 and Aric Almirola’s No. 10).
Watch the above video for a behind-the-scenes look at the latest “Tiny Driver” spot.
“The commercials and everything they did on the marketing side at Mobil 1 last year was obviously a huge hit,” Harvick said. “My son (Keelan) still asks how they made me 3 inches tall standing on top of that engine.”
We wonder, too, Keelan.
The full national marketing campaign commercials will be released later this season, but for now, here’s the newest:
If @KevinHarvick says it, it must be true. Use Mobil 1™ Annual Protection to protect your engine for 20,000 miles. https://t.co/y7qBFTbmy2 #Go20K pic.twitter.com/Hu0sFd73Rp
— Mobil 1 (@Mobil1) February 26, 2018
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