Richard Petty Motorsports announced a partnership on Tuesday morning that will see World Wide Technology (WWT) serve as a primary sponsor for six races with Darrell Wallace Jr. and the No. 43 team starting next weekend at Kansas Speedway (May 12, 8 p.m. ET on FS1, MRN, SiriusXM NASCAR Radio).
Additional races include Sonoma (June 24), Indianapolis (Sept. 9), Las Vegas (Sept. 16), Charlotte’s road course (Sept. 30) and Dover (Oct. 7).
“I’m really into technology in my personal life and this partnership makes perfect sense for myself and our race team,” Wallace Jr. said in a team release. “World Wide Technology will bring a whole new set of tools to our race team that we can directly translate into speed in our cars. The amount of data they can collect and analyze for us will give us an advantage and help us with our entire process of setting up the car on a race weekend.”
As part of the partnership, World Wide Technology will be the Technology and Analytics Partner for Richard Petty Motorsports. In addition, the organization will provide data analytics consulting and technology solutions focused on helping improve team performance.
“Technology is always changing in our sport. The amount of data available and collected by teams during test sessions and race weekends is staggering and could be overwhelming. Our partnership with World Wide Technology will help ensure our team maximizes the knowledge available in this collection of data so we stay ahead of what’s happening in our sport,” Brian Moffitt, chief executive officer, Richard Petty Motorsports, said in a team release.
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Petty said that WWT’s ability to accentuate performance for RPM and technical ally Richard Childress Racing was an attractive component of the partnership.
“That’s the trade-off. I think the technology part will probably be more than the monetary part,” Petty said, “because we’ve had the information, we just don’t know what to do with it. These guys are supposed to be able to dissect it for us and say, ‘OK, this is the way this needs to be.’ We’re forward to them helping us and helping RCR also.”
The No. 43 Chevrolet and team members will bear WWT branding and Silicon Valley in St. Louis messaging for races sponsored by the St. Louis-based company that is worth more than $10 billion in annual revenue.
Wallace enters this weekend’s race at Dover International Speedway (Sunday, 2 p.m. ET on FS1, MRN, SiriusXM NASCAR Radio) 22nd in the Monster Energy NASCAR Cup Series standings and in the midst of a Sunoco Rookie of the Year battle with William Byron.