DAYTONA BEACH, Fla. — One week into his next career with NBC Sports, Dale Earnhardt Jr. already has a hashtag-worthy broadcast moment. His exuberant call of the Chicagoland last-lap clash between Kyle Busch and Kyle Larson has already had a lasting effect.
Just don’t expect “slide job!” to become an every-week occurrence.
“I don’t know that that’s a catchphrase because I don’t know that you can just work it in any time,” Earnhardt said Friday at Daytona International Speedway. “That was just a natural reaction to what I was seeing. That’s what my bosses asked me to do was to say what I was thinking, especially in a moment like that when you’re excited and I’m enjoying it and reacting like a fan.”
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That reaction seemed to resonate, showing up in online parodies and memes in the days after the Chicagoland event.
https://twitter.com/NASCARonNBC/status/1013571768064372737
“I was really surprised that that took off like it did,” Earnhardt said. “I got done with the race, went to the car, drove to the airport. By the time I got to the airport, everybody was texting me and saying it over and over, and I’m hearing it all week. That’s cool. I’m glad that the broadcast was a success, and I’m glad everybody enjoyed that little tidbit at the end. Hopefully we see as much excitement out of every race.”
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Earnhardt said he’s easing into the job as an analyst, learning the nuance of communication with his producers and on-air colleagues as he preps for his second race-day assignment, Saturday’s Coke Zero Sugar 400 (7 p.m. ET, NBC, MRN, SiriusXM). His brings an extra level of expertise this weekend as a four-time Daytona winner over the course of his Monster Energy NASCAR Cup Series career.
Earnhardt says he’s been encouraged to take a more casual approach, emulating the laid-back feel of his weekly podcast, the “Dale Jr. Download.” Last weekend’s final call, where he punctuated lead broadcaster Rick Allen’s play-by-play with his descriptions, was a step in that direction.
“His passion for racing, it showed last week, right?” said NBC Sports teammate and pit analyst Steve Letarte, “because you had an expert when you needed an expert and you had a fan when you wanted a fan, and I think that was a great balance.”
Said Earnhardt of his first go in the NBC booth: “I’ve got nothing negative to say about it. Even if I tried to think about anything on the negative side, everything’s been positive. I get to work with my friends, have fun and we get to talk about racing. Jeff Burton says this all the time and I agree: I’m watching the races anyway. I want to be at the track, I miss coming to the track, so if I can go to every race and watch them, I would. And so NBC’s going to do that and send me to all the tracks and then they’re going to pay me to talk about it, so it’s a dream come true to be honest with you.
“Hopefully, it just comes down to the fans’ opinion of the broadcast, the fans’ opinion of the job we do and I do whether I get to stick around. So I’m going to try hard to do a great job.”