Hendrick Motorsports and Mountain Dew have extended their already-long partnership through 2020, a renewal which includes primary sponsorship of Chase Elliott’s No. 9 Chevrolet.
Mountain Dew will wrap Elliott’s car for four races in each year of the extension. The brand and Elliott have been tied together since Elliott’s rookie year in 2016. Additionally, Mountain Dew will be an associate sponsor of the No. 9 team in the remaining races in which it is not a primary sponsor.
PHOTOS: Elliott through the years
“It means a lot to partner with a brand like Mtn Dew that has such a storied history in racing,” Elliott said in a team release. “I appreciate everything they’ve done for the sport, for our team and for me personally. We’ve been able to do cool things away from the track, from snowboarding in the mountains to riding ATVs in the desert. That aspect of the relationship is really fun.”
Mountain Dew has a deep relationship with Hendrick, having sponsored Dale Earnhardt Jr. beginning in the 2008 season and lasting through his retirement in 2017. Icon drivers and iconic paint schemes — like Darrell Waltrip — also sported Mountain Dew throughout history.
“Like the Elliott family, Mtn Dew has a tremendous legacy in racing,” said Rick Hendrick, owner of Hendrick Motorsports. “Chase’s performance on the track, lifestyle off the track and popularity with the fans make him a perfect fit for the brand. This new agreement will take our association with PepsiCo into our 24th season together. We’re extremely proud of our partnership and look forward to the many great opportunities ahead.”
Elliott, 22, was the 2016 Sunoco Rookie of the Year and has qualified for the NASCAR Playoffs the previous two years — his first two years at NASCAR’s top level. He also won the NASCAR Xfinity Series title in 2014.
“Chase Elliott is becoming one of the biggest superstars in the world of racing, and we’re excited to continue to bring his genuine personality to DEW Nation through our partnership with Hendrick Motorsports,” said Justin Faiber, sports marketing senior manager, PepsiCo. “We can’t think of a better driver to represent the brand’s future in the sport than Chase.”