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September 17, 2018

Alon Day to make 2018 Monster Energy Series debut in Richmond

Alon Day will race at Richmond
Jared C. Tilton
Getty Images

HARRISBURG, N.C. (September 17, 2018) – Alon Day, the first driver from Israel to ever compete in NASCAR’s top series, will make his 2018 Monster Energy Series debut on Sept. 22 in the Federated Auto Parts 400 at Richmond Raceway. Day will drive the BK Racing No. 23 Best Bully Sticks Toyota Camry.

Day, a 26-year-old native of Tel Aviv, Israel, was the 2017 Champion of the NASCAR Whelen Euro Series. As a result of his outstanding achievements in NASCAR’s Euro Series, Day has the unique distinction of being the first stock car driver from outside of North America to be selected for the NASCAR NEXT program (Class of 2016), an initiative to feature NASCAR’s future stars.

LONG FORM: A brand new Day in Europe

Day previously has competed in NASCAR’s Camping World Truck and Xfinity Series. In 2017, he made his Cup Series debut at the Sonoma road course. The Richmond race marks his first on a Cup Series oval track.

As a longtime dog lover and a health food advocate, the partnership between Day and Best Bully Sticks was an easy decision for both parties. Best Bully Sticks is a brand of TDBBS, LLC, a Richmond, Va.-based market leader in providing healthy, natural dog treats and chews.

“I am so excited to be back in the Monster Energy Cup Series again this year and to be sponsored by Best Bully Sticks,” Day said. “Best Bully Sticks is an up-and-coming brand, and as an up-and-coming driver, I know we share similar values about working hard to establish ourselves. My team and I are eager to introduce the NASCAR audience and their dogs to Best Bully Sticks.”