Speed, coverage and control are critical elements of putting on the race day show for television audiences worldwide. NASCAR officials, drivers and broadcasters discuss innovations in broadcasting that help bring fans the best experience possible in the video series “Xfinity Presents: Technology that Defines NASCAR.”
“A big race years ago was 12 cameras and now we’re up to 50 or 60 cameras,” Steve Stum, VP of Operations and Technical Production for NASCAR, explains about the wider coverage of race day. “Cameras in the track … cameras above the track flying around.”
Inside access is what it’s all about: Bringing fans to the track through their televisions and mobile devices or even adding to the experience in the stands.
“There’s more radio coverage that we can listen in on the drivers,” says NBC broadcaster Marty Snider. “There’s a lot more elements. The coverage has gotten a lot more advanced.”
Speed is critical, as well.
“The speed and efficiency with which you cover the race is very important because with social media and everything else, the story lines change every 30 seconds,” says former crew chief and NBC broadcaster Steve Letarte. “The fan today expects answers right away.”
Controlling that information through so many cameras and on-air personalities is the art form that creates top-flight NASCAR viewing every race weekend.
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