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Goodyear Honor and Remember tires for NASCAR
Brandon Garcia | NASCAR Digital Media

Goodyear unveils Charlotte sidewall honoring fallen heroes

RICHMOND, Va. —  On Saturday afternoon outside the Richmond Raceway media center, Stu Grant, Goodyear’s general manager of worldwide racing, unveiled a special sidewall all Goodyear tires will display for the Charlotte races on Memorial Day weekend.

This is the 10th year Goodyear will replace its familiar “Eagle” branding with an inscription honoring the United States military and fallen heroes. This year’s tires will display the lettering “Honor and Remember,” a national Virginia-based organization whose mission is to “perpetually recognize the sacrifice of America’s military fallen service members and their families.”

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“Goodyear and the military have always had a strong association,” Grant said. “We supply ground tires for a lot of military vehicles. We supply aircraft tires to a lot of military aircraft around the world. We’ve got programs to supply this kind of consumer tires to military bases around the world, and we’ve got a corporate initiative to hire veterans.

“Supporting the military is one thing, but what we want to do is also to support the fallen. That’s why we’re partnering up with Honor and Remember. They’re a terrific organization. They recognize the fallen, but in addition, they recognize the families of the fallen with a positive message.”