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May 7, 2019

First look: Kevin Harvick’s pink #MillennialCar unveiled

Kevin Harvick stands next to his Millennial car.
Brandon Garcia
NASCAR Digital Media

Kevin Harvick’s long-promised Millennial-inspired paint scheme for the Monster Energy NASCAR All-Star Race has been released, and all we can say is — OMG!

Busch Beer in November said it would sponsor a millennial look if Harvick did not win the season finale at Homestead-Miami Speedway. Well, Harvick didn’t win — he finished third — and the beer brand came through.

Personally, we like the “AF” addition to the hood, the emojis, Snapchat filters and avocado toast.

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