Former UFC Featherweight and Lightweight champion Conor McGregor made his long-awaited return in grand fashion on Saturday night in Las Vegas, stopping Cowboy Cerrone 40 seconds into Round 1 by TKO when the referee halted the match.
Cerrone (36-14, one no-contest) is the UFC’s all-time winner and a client of NASCAR Cup Series champion Kevin Harvick’s KHI Management team. Harvick and Cerrone go back years, and the UFC fighter was Havick’s first client when he launched the full-service sports and celebrity marketing agency.
It was a fight between two of UFC’s most electric and outspoken figures, and one that firmly thrust Harvick into the spotlight as a businessman.
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KHI was on the ground in Vegas all week, following along as the moments unfold between Cerrone and McGregor. Harvick and wife DeLana, an invaluable resource in KHI’s business management, expected to host 140 people and 11 sponsors at the event this weekend.
“He’s actually our original client,” Harvick told NASCAR.com earlier in the week. “And really the reason that KHI Management started was because of Donald Cerrone and him asking the question ‘Why couldn’t you represent me?’ That’s really what started our company, just drinking a beer beside the bus at Texas Motor Speedway. It’s evolved from that into what it is today; he’s responsible for the management company even starting.”