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July 7, 2020

Bubba Wallace lands personal partnership with Beats by Dre

TALLADEGA, ALABAMA - JUNE 22:  Bubba Wallace, driver of the #43 Victory Junction Chevrolet, gives a thumbs up prior to the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on June 22, 2020 in Talladega, Alabama. A noose was found in the garage stall of NASCAR driver Bubba Wallace at Talladega Superspeedway a week after the organization banned the Confederate flag at its facilities. (Photo by Chris Graythen/Getty Images) | Getty Images
Chris Graythen
Getty Images

NASCAR Cup Series driver Bubba Wallace has signed a personal services agreement with Beats by Dr. Dre, the company announced Monday night.

Beats by Dre was scheduled to make the announcement later in the week, but in a show of support for Wallace following President Trump’s tweet Monday morning, the decision was made to release the news earlier than anticipated.

NBA Los Angeles Lakers superstar LeBron James, another athlete representing the Beats by Dre brand, was one of the first to congratulate Wallace.

According to Sports Business Journal’s Adam Stern, the partnership is solely between Wallace and the company, not Richard Petty Motorsports.