NASCAR Cup Series driver Bubba Wallace has signed a personal services agreement with Beats by Dr. Dre, the company announced Monday night.
Beats by Dre was scheduled to make the announcement later in the week, but in a show of support for Wallace following President Trump’s tweet Monday morning, the decision was made to release the news earlier than anticipated.
We weren’t going to announce this until later this week, but hate cannot win the day. No one should ever be asked to apologize for standing up for what’s right — we are proud to welcome @bubbawallace to the Beats by Dr. Dre family. pic.twitter.com/HeiC76MDle
— Beats by Dre (@beatsbydre) July 6, 2020
This is so dope! Honored to be a part of the family! If you know me, music is a strong passion of mine!
🤘🏾 https://t.co/vw1ZYz1pCW— Bubba Wallace (@BubbaWallace) July 6, 2020
NBA Los Angeles Lakers superstar LeBron James, another athlete representing the Beats by Dre brand, was one of the first to congratulate Wallace.
Welcome to the BEATS family @BubbaWallace!! 🙏🏾✊🏾👑 https://t.co/UMIZooEqh8
— LeBron James (@KingJames) July 6, 2020
Appreciate the warm welcome King! https://t.co/opi18Rq2wz
— Bubba Wallace (@BubbaWallace) July 6, 2020
According to Sports Business Journal’s Adam Stern, the partnership is solely between Wallace and the company, not Richard Petty Motorsports.
.@BeatsByDre's new deal with @BubbaWallace is a personal services agreement (and thus not with @RPMotorsports).
➖ However, RPM is also close to landing some new sponsorship deals for the No. 43 that would start this season. pic.twitter.com/Y8GRLwHCak
— Adam Stern (@A_S12) July 7, 2020
