Don’t adjust the color settings on your monitor when you watch the Kansas NASCAR Cup Series race on Thursday (7:30 p.m. ET, NBCSN) and see a heavy dose of red on Kevin Harvick’s No. 4 Ford.
It may look different than normal, but then again, Harvick is representing a Busch Light flavor innovation that is anything but ordinary.
Yes, the Stewart-Haas Racing driver will show off a crisp new look at Kansas — as he did for last week’s All-Star Race — with the Busch Light Apple Ford.
RELATED: See all the Kansas paint schemes
The introduction caps a historic month for Busch Beer, which on July 13 launched its first flavor innovation in the brand’s 65-year history.
“The development and launch of Busch Light Apple is one of the most significant moments in our brand’s 65-year history,” Daniel Blake, VP of Value Brands at Anheuser-Busch, said in a press release. “We tested this flavor and knew immediately that our fans would love the crisp, refreshing taste. Our fans have had an incredible reaction to everything we’ve done this year, and with this limited-time run we know they’ll be moving quickly to try it before it’s out of the market.”
Busch Light Apple currently is available in 22 states across the country, with cases of 12, 24 and 30 cans.
Lucky and alert fans have a chance to stake claim to a case during Thursday night’s race. Busch Beer is running a social promotion and will give away a case worth of beer every lap of the race — so fans have a chance to win during all 267 laps.
Check Busch Beer’s Twitter to learn how to win, and tune in to see Harvick’s refreshing scheme under the lights.