Spire Motorsports is introducing a new number and “meatless” primary sponsor ahead of this weekend’s NASCAR Cup Series doubleheader at Michigan International Speedway as part of the new Netflix comedy series from Kevin James, The Crew.
The multi-camera sitcom, slated to premiere on Netflix in 2021, stars Kevin James as a crew chief for the fictional Bobby Spencer Racing team. When the owner steps down and passes the team off to his daughter, James finds himself at odds with the tech reliant millennials she starts bringing in to modernize the team. Freddie Stroma portrays Jake Martin, charismatic driver of the team’s No. 74 Fake Steak-sponsored car.
Beginning at Saturday’s FireKeepers Casino 400, Reed Sorenson’s car will switch to the No. 74 Fake Steak Chevrolet. Throughout the weekend, NASCAR will capture footage of Spire’s renumbered car in competition at Michigan to be featured in the series.
James, star of the long-running The King of Queens as well as movies such as Paul Blart: Mall Cop, True Memoirs of an International Assassin, and Hitch, will star and executive produce the series. Jeff Lowell (The Ranch, Two and Half Men, Spin City) is the writer, showrunner, and executive producer. Jeff Sussman (The King of Queens, Paul Blart: Mall Cop, True Memoirs of an International Assassin), Todd Garner (Tag, Isn’t it Romantic, Mortal Kombat), Andy Fickman (Playing With Fire – Parental Guidance – The Game Plan) along with NASCAR’s managing director of entertainment marketing Matt Summers and chief digital officer Tim Clark serve as executive producers.