Bubba Wallace announced Friday that delivery service DoorDash would join him as a primary sponsor, appearing for seven races this season as a primary sponsor of the No. 43 Richard Petty Motorsports Chevrolet.
Wallace termed the partnership as a multiyear deal. He broke the news during an appearance on NBC’s Today show.
DoorDash will make its debut at NASCAR’s inaugural weekend on the 14-turn, 3.61-mile Daytona International Speedway Road Course, with Wallace driving the No. 43 DoorDash Chevrolet Camaro ZL1 1LE on Aug. 16 (3 p.m. ET on NBC/NBC Sports App, MRN, SiriusXM NASCAR Radio). It will be the first of seven NASCAR Cup Series events where DoorDash serves as the team’s primary partner.
DoorDash’s iconic red and white colors will adorn the No. 43 DoorDash Chevrolet at Dover International Speedway, Richmond Raceway, Las Vegas Motor Speedway, Texas Motor Speedway, Martinsville Speedway and Phoenix Raceway.
“Biggest deal, one of the things I’ve been praying for for a really long time,” Wallace told NBC’s Today. “So these last couple weeks, we’ve announced a lot of new partnerships coming in — DoorDash, Columbia, Beats. I’m just a walking ambassador right now, but I love it. Very thankful for all these companies and organizations to want to be a part of this journey.
“DoorDash has been great to work with so far. We’ve had really good conversations, and they stand up for the same values that I share about unity, openness and wanting to be a part of the communities that are in need in these dying times right now in our nation, to make it a better place for everybody. We’re excited to brainstorm and get some things rolling in those communities and just to make real change.”
It’s the second sponsorship announcement for Wallace and the No. 43 team this week. On Wednesday, Columbia Sportswear signed the 26-year-old driver as a brand ambassador and added sponsorship of the RPM entry at Dover International Speedway next weekend.
— Bubba Wallace (@BubbaWallace) August 14, 2020
Last month, Cash App also came on board as a primary sponsor for five events in the 2020 season.
“This partnership enables us to engage with the racing community through one of the most exciting and forward-thinking athletes in the sport,” said Tony Xu, DoorDash chief executive officer and co-founder. “We’re proud to support an ambassador like Bubba with on-track excellence and off-track commitments and values that are so well aligned with ours.”