2021 Jan23 Corey Lajoie Main Image
Spire Motorsports

Spire, LaJoie recreate classic photo for Alan Kulwicki tribute

From one No. 7 team to another, Spire Motorsports and Corey LaJoie helped pay tribute to a NASCAR Hall of Famer with a recent recreation of a classic photo of Alan Kulwicki.

LaJoie enters the next chapter of his NASCAR Cup Series career this season with Spire Motorsports, driving the No. 7 Chevrolet as the organization expands to a two-car outfit for 2021. The team operates out of the former Alan Kulwicki Racing shop, on a street named Victory Lane just a short distance from Charlotte Motor Speedway in Concord, N.C.

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Kulwicki was among the most successful independent owner-drivers of his era, winning the 1992 Cup Series championship just months before his death in a plane crash the following April. Kulwicki’s on-track talent was matched by his business and management acumen — hence the photo with the sport coat and briefcase beside his No. 7 Ford Thunderbird with his headquarters as the backdrop.

Posted to social media on Friday evening, the Spire and LaJoie tribute — down to the car number, the clothes, and the paint scheme’s primary colors — is uncanny.