Fans should prepare to get even closer to the action starting this Sunday with the Daytona 500 when several new interactive elements are added to the NASCAR Mobile app. This season, fans will be able to enjoy features such as polls, predictions, a cheer meter, emoji sliders, and special alerts, all built to make the at home viewing experience even more social.
NASCAR has built this experience using LiveLike’s audience engagement platform, which brings a new level of interactivity to fans of live sports and entertainment. NASCAR is a leader among sports leagues in bringing immersive and innovative digital experiences for fans — and its new partnership with LiveLike is another great way that it is helping fans engage even deeper with the sport they love.
LiveLike’s platform works by being directly integrated into an existing application, powering further engagement and communication with fans, and retention, as well as monetization via brand sponsorships and increased conversion from free to premium/registered users. NASCAR joins other premier LiveLike partners that include Canal+, FloSports, FOX, La Liga North America, nugs.net (live music), Sky Sports (English Premier League soccer), Turner Sports (NBA Playoffs), and more.