FREMONT, Calif. — eNASCAR and ASUS announced Thursday a renewed partnership for the remainder of the 2021 season for NASCAR’s premier sim-racing esports series, the eNASCAR Coca-Cola iRacing Series. As part of the agreement, ASUS will continue as the “Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series” for a second consecutive year. In its 12th season, the eNASCAR Coca-Cola iRacing Series is the pinnacle of motorsports esports, featuring 40 of the world’s top sim racers in the most environmentally accurate racing experience.
“ASUS is a major supporter of the sim-racing community, and they are experts in delivering top-tier products to PC gamers and sim racers around the globe,” said Nick Rend, NASCAR’s managing director of gaming and esports. “The eNASCAR Coca-Cola iRacing Series features the most elite sim racers in the world and this partnership can deliver the equipment they need to compete at the highest level.”
Through the agreement, ASUS will market its Republic of Gamers (ROG) product line during in-race broadcasts and on social media. This season, ASUS will also be introducing an ROG-themed paint scheme that will be featured on sim-racing vehicles. ASUS produces innovative gaming hardware that provides gamers with leading performance, premium features, superior durability and stylish design. Since 2006, ROG has played an active role in the global gaming community through partnerships at events and with gaming personalities as well as organizations.
“Following the success of the 11th season of the eNASCAR Coca-Cola iRacing Series, we’re excited to continue our partnership with eNASCAR and bring sim racing to even greater heights at both in-person and virtual competitions,” said Kelvin Jeon, brand marketing manager at ASUS North America. “As the ongoing Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series, ASUS is dedicated to providing both spectators and sim racers with world-class experiences on the track and beyond!”
Established in 1989, ASUS is a multinational company known for producing the world’s best motherboards and high-quality personal computers, monitors, graphic cards, routers and other technology solutions. Today, ASUS is dedicated to innovating, designing and building next-generation technology in order to provide incredible experiences that enhance the lives of people everywhere. From robust ASUS Education solutions in physical and virtual classrooms to powerful ProArt devices in movie studios and home offices, ASUS goes above and beyond the status quo to reimagine today’s smart life. The latest innovations from ASUS include world record-setting motherboards such as the Maximus XIII Apex, ultra-fast and smooth Wi-Fi 6 connectivity with the gaming-ready RT-AX82U router and unrivaled gaming hardware performance in products like the ROG Phone 5 and ROG Swift 360 Hz monitor.
The eNASCAR Coca-Cola iRacing Series is the longest running officially sanctioned esports racing series. The series features some of the world’s best sim racers competing for more than $330,000, one of the richest payouts in esports racing competition. The elite series features NASCAR and professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Austin Dillon and Denny Hamlin.
NASCAR has also teamed up with partners such as Coca-Cola, iRacing, ASUS and more to build one-of-a-kind simulators for the upcoming Coca-Cola 600 on Sunday (FOX, 6:00 p.m. ET) as part of the organization’s NASCAR Salutes program. Visitors to the NASCAR Salutes Together with Coca-Cola iRacing experience located at Charlotte’s Fan Zone will have the chance to race their way to the top of the leaderboard all weekend. After the weekend, NASCAR Salutes Together with Coca-Cola will be donating all four simulators to the USO. The USO will designate two bases to house these simulators to provide military service people and their families a unique way to experience the thrill of NASCAR and iRacing.
The eNASCAR Coca-Cola iRacing Series will be back in action at 9:00 p.m. ET on June 22 at virtual Pocono Raceway on eNASCAR.com/live.