Donald Page | Getty Images
Donald Page | Getty Images

NFL superstar Alvin Kamara partners with NASCAR in advisory role

Just over a year since Alvin Kamara traveled to Homestead-Miami Speedway to attend his first NASCAR race, the All-Pro running back for the New Orleans Saints has partnered with the sanctioning body to help grow the sport and its fan base.

As the first-ever Growth and Engagement Advisor, Kamara will work directly with NASCAR leadership on strategic planning and creative opportunities that support its fan development efforts. 

Kamara and NASCAR announced the partnership this morning on his social channels from Nashville Superspeedway, where he will tour the facility and meet with NASCAR, industry leaders and drivers ahead of today’s Ally 400 (3:30 p.m. ET, NBCSN, MRN/SiriusXM NASCAR Radio).

“It’s an honor to be able to team up with NASCAR and be their first-ever Growth and Engagement Advisor,” Kamara said. “I’m excited to use my passion as a fan to help shape their long-term efforts to grow the sport.”

“Alvin’s journey to NASCAR happened very organically from that initial curiosity to experiencing our events to developing a real and sincere passion for the sport,” said Pete Jung, Chief Marketing Officer at NASCAR. “That’s what we’re looking to tap into … his insights, perspective and ideas … and learning more about his experience so that we can enhance what we’re doing to engage and develop new fans.”

A collaboration between NASCAR and Kamara’s team at Klutch Sports Group, the engagement will focus on connecting new audiences with NASCAR through immersive and educational experiences that help them learn more about the sport. Beginning today at Nashville Superspeedway, Kamara will interact directly with fans at races and share the ongoing story of his NASCAR fan journey through digital and social media content.

Additionally, Kamara will work alongside the Charlotte-based NASCAR Marketing team under Jung’s leadership and contribute to planning, ideation and activation around fan development and engagement.

Kamara’s interest in NASCAR began in June 2020 when the sport and its drivers, led by Bubba Wallace, took a stand for racial equality and social justice, and shortly after NASCAR banned the confederate flag. Four days later, Kamara attended the NASCAR Cup Series race in Homestead, Florida, the first major sporting event to return fans following the COVID-19 hiatus. 

Kamara has attended additional races since and this past February, his Louisiana-based juice bar, The Big Squeezy, sponsored Ryan Vargas’ No. 6 JD Motorsports Chevrolet in the NASCAR Xfinity Series season opener at Daytona International Speedway.