SAN FRANCISCO, California and LAUSANNE, Switzerland – Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, is proud to announce that it has become an official partner of eNASCAR, and the Logitech G 923 will be the official wheel and pedal of the eNASCAR Coca-Cola iRacing Series™.
“We’re excited to team up with eNASCAR to upgrade the driving experience for the remainder of the 2021 season.” said Jim Hoey, global head of G Challenge at Logitech G. “Our TRUEFORCE technology taps into the physics of iracing providing a super realistic racing experience, and we know the drivers are going to love it.”
“Logitech has for many years been an ardent supporter of sim racing, and they have played a major role in elevating the profile of the eNASCAR Coca-Cola iRacing Series,” said Nick Rend, managing director of gaming and esports, NASCAR. “We’re excited to help them take a deeper dive into the world of eNASCAR as they continue to innovate around how partners activate in the sim racing space.”
As part of the collaboration with eNASCAR, Logitech G will also serve as the entitlement sponsor for the eNASCAR Coca-Cola iRacing Series event, now called the Logitech G Challenge 100, at the virtual Michigan International Speedway on August 17. Logitech G will use this platform to promote its annual G Challenge event, with 2021 marking the fourth annual Logitech McLaren G Challenge. As a result of this agreement, this joint venture is now the largest global eRacing event.
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In addition to the partnership with eNASCAR, Logitech G has established additional relationships in motorsports as virtual racing and simulation continues to be a key training technique for younger racers. Some of those relationships include William Byron and Bubba Wallace in the NASCAR Cup Series. Logitech G is the title sponsor of Bryon’s eRacing team – William Bryon eSports – which fields two cars in the Coca-Cola iRacing Series for Nick Ottinger and Logan Clampitt. The Brand also supports Formula 1 racing through relationships with McLaren and Lando Norris, and is shepherding the next generation of racers with a relationship through TRD (Toyota Racing Development) and its TD2 driver development program.