Some fans at Richmond Raceway for this weekend’s events are being treated to a new sports betting experience, thanks to NASCAR’s partnership with mobile sportsbook operator WynnBET. Located among the Dogwood Suites between Turns 1 and 2 at the three-quarter mile Virginia track, the WynnBET Lounge offers a sports betting environment with the trappings of Wynn Resorts’ posh flagship property in Las Vegas.
Virginia’s sports betting laws, like those in most states, do not allow for actual sportsbooks to be housed within sports facilities. To jibe with these regulations, many sports betting companies are partnering with leagues, franchises and facilities and constructing sports betting-themed lounges within stadiums, ballparks and yes, racetracks.
After a soft opening in April, the WynnBET Lounge at Richmond is ready for primetime ahead of Saturday night’s Federated Auto Parts 400 Salute to First Responders (7:30 p.m. ET on NBCSN/NBC Sports App, MRN, SiriusXM NASCAR Radio). With the state of Virginia the centerpiece of the company’s NASCAR sponsorship, there is a similar lounge located at Richmond’s sister track, Martinsville Speedway. The capacity of both luxury suites is around 60 people.
Invited guests to the WynnBET Lounge will see six television monitors placed around the suite, tuned to NBCSN’s race broadcast, the live feed from the track and betting odds via BettorView. They’ll be greeted by brand ambassadors able to guide interested bettors through the registration, deposit and wagering processes on the WynnBET app.
The menu from Levy Restaurants features beef tenderloin, chicken marsala, roasted beet salad, braised beef short ribs, caprese pasta salad, cake pops, cookies and fresh fruit. Food and drinks are free for guests.
All race fans at Richmond and Martinsville will see plenty of WynnBET branding and activations around the tracks, as the company looks to leverage its sponsorship into new betting customers.
Also as part of the effort to grab share of Virginia’s competitive sports betting market, WynnBET is offering a $1,000 risk-free bet for new users. Such sign-up bonuses are commonplace in the gambling industry.
Specific to WynnBET’s NASCAR deal, a player can place a $25 NASCAR wager for the chance to win four general admission tickets to the Richmond race Saturday.
Marcus DiNitto is a writer and editor living in Charlotte, North Carolina. He has been covering sports for nearly two-and-a-half decades and sports betting for more than 10 years. His first NASCAR betting experience was in 1995 at North Wilkesboro Speedway, where he went 0-for-3 on his matchup picks. Read his articles and follow him on Twitter; do not bet his picks.