NASCAR announced today a partnership with voice, video and text communications service Discord, becoming the first sports league to launch an official server with the online community.
Founded in 2015, Discord began as a space for gamers and has since evolved into a communication service with over 150 million active users. NASCAR’s new channel is a dedicated community for fans and users to connect and share their interest, passion, and excitement for the sport.
“We share in Discord’s commitment to fostering a sense of belonging and community across a very unique and diverse audience,” said Branden Williams, senior manager, gaming & esports. “This partnership encourages new and returning fans to authentically communicate and stay in touch with one another as they gain more inside access into the sport they love.”
Not only is NASCAR the first sports league on the platform, but it’s also helping bring new features to the platform that have never been done before. In addition to general chat features, the NASCAR channel will offer free access to live in-car audio streams from NASCAR Cup Series championship contenders beginning this weekend with the Round of 12. NASCAR race control and the PRN radio broadcast will also be streamed as well as a weekly driver fan vote.
“Discord is where the world talks, hangs out and builds relationships around their shared passions,” said Williams. “When it comes to sports, there is a tremendous community of people who want to share their passion and experiences. NASCAR fans will have the ability to receive exclusive content while watching the race and engaging with other fans who share their excitement.”
Discord helps friends and communities of all sizes come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, day traders and more.
The NASCAR Cup Series Playoffs continue with the Round of 12 at Las Vegas Motor Speedway. The SouthPoint 400 will run at 7 p.m. ET on Sunday, Sept. 26.