2021 Byron Liberty
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Five-year agreement extends Liberty University’s Hendrick Motorsports sponsorship through 2026

CONCORD, N.C. – Liberty University and 13-time NASCAR Cup Series champion Hendrick Motorsports have reached a new five-year agreement to extend the school’s support of driver William Byron and his No. 24 Chevrolet Camaro ZL1 1LE team in the NASCAR Cup Series.

Byron, 23, will continue to carry primary sponsorship from Liberty in 12 Cup races annually through 2026. This season, the Charlotte, North Carolina, native earned his third consecutive Cup Series playoff berth and second career points-paying win while already setting personal bests in top-five finishes, top 10s and laps led with four events remaining. He has led in 16 of 32 points races in 2021.

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“We are honored to partner with and support Hendrick Motorsports, William Byron and the No. 24 team,” said Jerry Prevo, president of Liberty University. “William is a tremendous young man and has been an excellent ambassador for Liberty as a unique type of ‘student-athlete.’ Our relationship with the Hendrick organization already benefits our students and school in many ways, and we feel there is potential to do much more over the next five years.”

Byron is currently a junior working toward an undergraduate degree in strategic communications via Liberty University’s online program. Founded in 1971, Liberty offers more than 700 unique programs of study from the certificate to the doctoral level, including more than 450 available online. The school began its support of Byron in 2014 when he drove late model stock cars and has been a 12-race primary sponsor since his 2018 Cup Series rookie of the year season with Hendrick Motorsports.

“Liberty has made a huge impact on me,” Byron said. “I was able to experience college life while living on campus and then continue to pursue a degree while driving full time. The support Liberty has provided – both in academics and in my career – has helped make so much possible. I’m proud they’ve chosen to extend with us another five years, which is a big vote of confidence in our team.”

In addition to raising awareness of Liberty University’s educational opportunities, the sponsorship has touched a variety of student programs. Examples include Hendrick Motorsports supporting the School of Engineering’s Formula SAE effort, which focuses on electric car technology, and Hendrick Automotive Group helping develop a degree specialization in automotive dealership management.

“We’re delighted to continue our work with Liberty University,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “The partnership impacts so many different areas, and I believe we’re just scratching the surface of the value we’re able to deliver. We look forward to working together over the next five years to take it to the next level.”